Disney hopes to create real-life magic through its partnership with Apple.
During Apple's recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple VisionPro, which is a mixed reality headset that will be available early next year. While much of the attention at the event was focused on productivity, Disney CEO Bob Iger revealed that the company's streaming service, Disney+, will be available on the headset at launch.
纵观其历史，华特迪士尼公司一直处于开发新叙事技术的前沿，通过与 Apple 的新合作伙伴关系，Disney+ 将成为 Apple Vision Pro 体验的重要组成部分。
Instead of watching traditional TV in your living room, you can watch your favorite Disney+ shows on the dusty planet of Tatooine. Don't worry, Vader won't show up to ruin the show's finale. he Hate sand!
Of course, Tatooine is just one environment you can use. It looks like we'll be able to get a lot of cool companion experiences, including Marvel and Disney World-themed ones.
Additionally, the company showed off a video showing that Disney+ users will be able to watch sports using Vision Pro. One example shown is a regular 2D football game with a widget-like interface that displays various information such as scores and winning probabilities. Another experience is watching a 3D view of a basketball game on a coffee table.
"We're always looking for new ways to entertain, inform and inspire our fans by combining extraordinary creativity with breakthrough technology," Disney CEO Bob Iger said during Apple's WWDC 2023 keynote on Monday. Creating truly extraordinary experiences." "We believe Apple Vision Pro is a revolutionary platform that can make our vision a reality."
Disney also showed off a trailer that hinted that Disney+ might also feature interactive experiences. For example, the device can immerse users in a variety of National Geographic content.
Iger excitedly stood on the Apple stage to talk about Vision Pro, saying it "allows us to bring Disney to our fans in ways that weren't possible before." Fans can put themselves into an episode Marvel’s What If…? Or immerse yourself in the heart of Disney World from home.
"This will allow us to create deeply personal experiences that bring our fans closer to the characters they love," Egger said. "This platform will allow us to bring Disney to our fans like never before."
The cooperation with Disney is a huge boost to the development of XR headsets. Iger noted that Disney and Apple are working together to bring "real-life magic" to consumers through the use of technology. You'll be able to experience Disney+ on day one of Apple Vision Pro's release early next year.
For more on Apple Vision Pro, check out our full coverage of yesterday's announcement here.
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