IKEA created a giant, with augmented reality features a 19-foot bag

The structure represents the company's new brand platform of "Affordable Prices, Design Possibilities".

IKEA is no stranger to immersive technology. The Swedish furniture retailer has released a number of augmented reality (AR) experiences in the past, from an educational in-store game to a home improvement app that lets you "delete" furniture in a real-world space.

Now, IKEA is using AR to promote a new brand platform that highlights affordability. In addition to the 60-second ad "Gift Bags," which features a toddler pulling a seemingly endless supply of IKEA products from the well-known Frakta bag, the company also launched a new product called "Gift Bags AR," according to Adweek. "experience.

The interactive AR experience is accessed through a giant 19-foot IKEA Frakta bag structure, adorned with several QR codes. Scanning these QR codes can reveal special offers on IKEA products. The AR-enabled structure was originally scheduled to premiere in New York on June 10, but was delayed due to air pollution caused by the ongoing Canadian forest fires.

The structure will first appear at Millennium Park in Chicago on June 17 before moving to Houston, Texas on June 24. The giant blue sculpture is also said to be headed to New York once the fires are brought under control and air quality improves.

Fanny Josefsson, creative director of Ogilvy at IKEA New York, said: "Everyone knows what it's like to walk into a new home and put your bags down. It's a sense of possibility and hope, but it's also scary, now more than ever. "

"The blue IKEA FRAKTA bag is one of the most iconic and recognizable items in the store. People use it for just about everything! We wanted to make the bag a symbol of the possibilities afforded by affordability. This What does it look like in the eyes of a child?"

For more information, please visitikea.com.