Modern car in Cannes Leo for the first time to showcase immersive exhibition

"Defining Our Mileage" showcases Hyundai's key moments in human progress through product innovation.

Hyundai and The Trust, a leading creative agency and advertising partner of The Wall Street Journal, today announced the launch of a new video and immersive content campaign called "Defining Our Mileage." The campaign includes short documentaries and compelling narratives designed to emphasize Hyundai's social responsibility and highlight the company's connection to the human spirit.

Created in partnership with Active Theory, the exhibit includes short documentaries and engaging stories that highlight Hyundai's commitment to delivering innovative technologies and mobility services designed to inspire people to achieve personal goals and improve their lives.

The first film, which will premiere at the Wall Street Journal's Journal House during the 2023 Cannes Festival of Creativity, will showcase the stories of individuals facing the challenges of modern mobility. It shows how Hyundai's cutting-edge technology is helping to solve global problems. The company's solutions, such as advanced air mobility and autonomous driving, prioritize the environment and aim to improve people's quality of life.

"We are proud to partner with Dow Jones and The Trust on this campaign. It underscores the transformative power of mobile innovation in advancing human progress," said Angela Cepeda, Hyundai's chief marketing officer for the U.S., in an official press release.

"Defining Our Mileage" is part of Hyundai's ongoing efforts to strengthen its corporate social responsibility and focus on company culture, and is designed to highlight the importance of reliable information and news to help policymakers and global leaders make informed decisions.