Apple Vision Pro will reportedly launch very slowly

据报道，苹果VisionPro的推出将会非常缓慢。

Official sales for the Apple Vision Pro are scheduled for early 2024 in the US for $3,500, followed by more (as yet undisclosed) countries "later" in the same year.

Bloomberg's Mark Gurman reports that the head-mounted display will initially be sold exclusively at the Apple Store and Apple. Sale.

Apple is reportedly planning to add a dedicated Vision Pro area in its stores to showcase and offer fitting tools to potential buyers, but the area will initially only appear in stores in "significant regions," such as New York and Los Angeles. .

Access to this area of the stores will require an appointment, Gurman wrote, so staff have time to demonstrate the headsets to each potential buyer and measure their heads to ensure they buy the best strap size.

Gurman also reiterated his earlier report that many testers found the Vision Pro to be too heavy after multiple hours of continuous use, saying that people with smaller heads "difficult to wear for more than half an hour or so."

Testers of Apple's Vision Pro allegedly found it too heavy"Many" Vision Pro testers reportedly found it to be too heavy after a few hours of use. Apple is said to be considering selling a top strap attachment.

Gurman reports that by the end of 2024, Apple is discussing the UK and Canada as one of its first international markets, with plans to localize the device in Australia, Germany, France, Japan, South Korea, and China.

The slow and limited rollout may be due to well-publicized questions about the head-mounted display's mass production. The Vision Pro is reportedly considered the "most complex" device Apple has ever designed, and Sony is said to only be able to produce a sufficient number of ultra-high-resolution microdisplays a year, less than half a million units.

Earlier this week, the Financial Times reported that Apple had made "drastic cuts" to production forecasts, with some exclusive suppliers allegedly only being asked to provide enough components to produce 150,000 devices in the first year.It is said that Apple’s Vision Pro production has been significantly reduced.Apple is said to be making "drastic cuts" to Vision Pro production forecasts due to manufacturing difficulties.