FaceCake and RealmFX Partner to Bring Artificial Intelligence and Augmented Reality to the Visual Effects Industry

July 12, 2019 – Provides an AI-driven Augmented Reality (AR) visual business platformFaceCakeRecently announced that it is leveraging its proprietary artificial intelligence engine with visual effects (VFX)companyRealmFXStart strategic cooperation.

According to FaceCake, the collaboration aims to create new ways for creators to better access, leverage and unleash the potential of VFX tools by leveraging artificial intelligence and augmented reality to deliver advanced visual effects methods for film, television and other visual entertainment media.

FaceCake said that by applying its adaptable artificial intelligence to visual effects, it hopes to create a visual effects forum integrating artificial intelligence to achieve faster, more accurate, customizable processing, and bring an easy-to-use "plug and play" experience.

RealmFX, through the combination of artificial intelligence and augmented reality, will provide users with innovative solutions with fewer constraints, address some of the challenges of industry standards, and practice new visual effects for filming, production and execution of any scene, resulting in better results, the company said.

Linda Smith, founder and CEO of FaceCake, said: "FaceCake's expertise in artificial intelligence and augmented reality and RealmFX's extensive experience in visual effects will provide a flexible, highly realistic solution for artificial intelligence art direction, which will enhance creativity while saving valuable time and money."

Rony Soussan, co-founder of RealmFX, added: "This is the miracle VFX artists have been waiting for. Our partnership with FaceCake bridges the gap between creativity and AI through easy-to-use tools and accessibility, shifting the focus of VFX to the planning stage rather than post-production."

According to the company, the partnership will allow professional VFX artists to harness the power of FaceCake's artificial intelligence for targetedAIDrive effects, crowd generation, and high-end facial processing.

According to RealmFX, the likes of Ronnie Susan and Pieter Van Houte have worked on projects such as Avengers: Infinity War, Edge of Tomorrow and Hugo over the past 20 years, with Hugo winning Best Visual Effects. They've also contributed to the likes of Marvel Studios and Sony Pictures.

To learn more about FaceCake and its artificial intelligence-based augmented reality visual commerce platform, click here. To learn more about RealmFX and the company's VFX work, click here.

Image credit: FaceCake/RealmFX