The Perfect Company Announces Partnership with Dufry to Bring Virtual Makeup Try-ons to Airports

2023年7月18日——Perfect Corp.with global travel retailerDufryAnnounced a partnership to provide offline and online virtual makeup experience for 15 brands of products.

由于这次合作，消费者现在可以在伦敦希思罗机场、伦敦斯坦斯特德机场、曼彻斯特机场和巴塞罗那机场试用Benefit、Kylie Cosmetics、Guerlain、Huda Beauty等品牌的AR化妆品。Perfect Corp.称，Dufry计划在未来将更多AR虚拟试穿购物体验引入其他机场。

Perfect Corp. said that because it has worked with more than 500 brands around the world, the virtual products of these brandsSKUs（库存单位）可以轻松地在销售点部署。零售商可以选择他们想要合作的品牌，并在品牌批准后轻松实施AI和AR技术的购物旅程。一旦零售商与品牌建立了合作关系，Perfect Corp.可以通过公司拥有的超过35万个SKU的数据库向他们提供SKU。

"The real value we bring to retailers is the ability to offer virtual SKUs from hundreds of brands to retailers looking to engage with consumers," said Alice Chang, Founder and CEO of Perfect Corp. Our partnership with global travel retailer Dufry Collaboration also allows us to reach travelers on the go, both online and offline. We believe that by partnering with travel retailers, our personalized and interactive digital solutions for beauty and luxury can help the travel industry recover in a post-COVID world and empower travelers with the shopping experience of the future. "

Virtual try-on solutions can help travelers deliver a personalized and efficient shopping experience in less time, improving conversion rates and foot traffic for airport retailers, Perfect Corp. said. The company provides a variety of virtual try-on solutions for the travel retail industry, including products such as cosmetics, skin care, eyewear, jewelry and watches.

Lee Adams, Global Head of Digital Smart Stores at Dufry, said: “We are delighted to offer this virtual try-on tool to our customers. As part of our digital strategy, we have partnered with Perfect Corp. to launch this technology to transform the shopping experience for passengers. This This AI and AR technology will be part of the passenger shopping journey, helping them easily choose the product that's right for them while saving time at the airport. We're working with Perfect Corp. to bring this new technology to life in the 75 countries where we operate Promote, and explore new projects in the future.”