Hello Kitty has its own metaverse experience

The launch event was celebrated with a live event and a Hello Kitty-themed augmented reality experience.

本周，有消息透露，日本动漫Hello Kitty将在MetaGaia内设有自己的虚拟世界，这是一个分散式元宇宙平台，提供人工智能驱动的伴侣、增强现实游戏和数字资产购买。

In The Seven Wonders of Hello Kitty, fans of the fictional pop icon can immerse themselves in activities and browse Hello Kitty-themed digital items. Visitors can also unlock access to exclusive areas and daily login rewards by purchasing “Wonder Passes.” Holders of four Miracle Passes will earn the title of “Lord of Miracles” and the ability to build their own custom spaces in the world.

"We are excited to partner with Sanrio Hong Kong to bring Hello Kitty and her friends into the world of MetaGaia," said Gordon Kwok, CEO of MetaGaia. "The MetaGaia metaverse offers endless exploration and social possibilities, and adding Hello Kitty will enhance the experience for our users."

To celebrate the launch, a live pop-up event was held at Lee Tung Street Outlets in Hong Kong, China. Here, fans can interact with a MetaGaia-powered Hello Kitty-themed augmented reality experience, browse Hello Kitty merchandise, and engage in a variety of mini-games. The event will run until August 31st.

The Seven Wonders of Hello Kitty is now available to the public via MetaGaia. For more information, please visitmetagaia.io/hello-kitty.