Warner Bros. puts a giant AR Barbie next to Dubai's tallest skyscraper

Immersive technology brings this iconic doll to Dubai.

After its opening weekend, the "Barbie" movie has grossed a staggering $350 million in international and domestic sales. That massive success is due in large part to Warner Bros.' massive $150 million marketing campaign, which includes a collaboration with an official Zara clothing line and a real-life Barbie Dreamhouse.

然而，迪拜的人们享受到了不同类型的营销活动。作为历史性事件的一部分，华纳兄弟在迪拜的世界最高摩天大楼——哈利法塔旁边放置了一个巨大的增强现实（AR）芭比。每隔几分钟，这个巨型芭比像一个来到人类世界夺回地球的神一样从包装中出现，然后摆出她标志性的姿态，迎接众人的欢呼。

This isn't the first AR-based marketing campaign we've seen from Warner Bros. since the film's release. Last week, the company teamed up with Snapchat to launch a series of Lens ads that let you try on various costumes from the film.

To learn more, visit here: https://variety.com/2023/digital/news/barbie-snapchat-filter-ar-lens-outfits-1235658170/