Verizon and The Metropolitan Museum of Art Launch Replica Project

2023年8月2日 – 大都会艺术博物馆（The Metropolitan Museum of Art) and Verizon (Verizon) recently announced the launch of a new project called " Replica ”的全新体验项目，在该博物馆中，游客可以通过增强现实（AR）将艺术品进行扫描，并将作品的元素数字化地带入全球沉浸式平台Roblox中。

Starting today, users can download the Replica app for free on iOS and Android devices, and starting tomorrow, they can use the in-app map to find artwork in the museum, learn about different artworks, and collect unique pieces for their Roblox avatar for free .

Each wearable piece in Replica is inspired by artworks from the Metropolitan Museum of Art's vast collection of 1.5 million objects; 37 selected artworks from over 30 galleries spanning nine curatorial areas Items include the American Wing, Egyptian art, European paintings, and Asian art, among others.

Important works include:
– Van Gogh's Self-Portrait with a Straw Hat (1887);
– Statue of Anubis (332-30 BC);
– Heads of Perseus and Medusa (1804-1806);
– Prince holding a falcon (circa 1820);
– marble capitals and capitals decorated with images of the Sphinx (c. 530 BC);
– Stretched Jaguar (1906-1907; cast in 1926);
– Rabbit vase (late 16th century);
– armor (Zukinnari Kabuto) (16th century);
– Armor of King Henri II of France (c.1555).

"This groundbreaking app brings The Met's artwork into Roblox," said Max Hollein, Metropolitan Museum of Art Director and CEO Marina Karen French. The virtual realm of the Metropolitan Museum of Art has changed the way visitors interact with art, creating an engaging, fun and unique museum tour. Replica is the Metropolitan Museum of Art's ambitious exploration of education, which both inspires interesting connections with museum art. , making that connection possible in the digital realm as well.”

After entering the app, visitors can find interesting and easy-to-understand clues on the digital map, guiding them to the various exhibition halls and works of the museum. After the artwork is scanned in real life, each item becomes a collectible copy that can be transferred to the Roblox platform. These items will appear in the user's inventory for their avatar to use as items and accessories.

Included in the Roblox experience is a virtual version of the Metropolitan Museum of Art, where users can explore the museum using their newly acquired avatar items. Each Replica item is accompanied by information and details about the item and its history.

Replica is a user-friendly and engaging experience designed for kids and young adults. The app employs strong visuals, cues, and short, easy-to-digest educational moments to help users through their journey, powered byUNIT9, Verizon, Roblox,Ode to JoyPartners with the Metropolitan Museum of Art to provide design and creation.

Kristin McHugh, Verizon's senior vice president of marketing and creative, said: "Working with the Metropolitan Museum of Art, we developed Replica to connect people to Art is connected. From 'The Met Unframed' to this exciting launch of Replica, our technology can help connect games and art, creating new possibilities for arts education."

The Replica will be featured on the Metropolitan Museum of Art's website, as well as on social media, using the hashtag #TheMetReplica.

Credit: The Met/Verizon