The more points I get, the more real world chicken I can get.
The famous American fast food chain KFC has launched a VR game in Hong Kong, China, which takes players to a KFC-inspired world where they can earn real-world fried chicken by completing virtual goals.
Called "Bucketverse VR," the game immerses players in a delicious-looking world inspired by modern-day Hong Kong, where players are tasked with collecting virtual fried chicken. The more digital poultry they collect, the more real-world chicken they can get. Players have the chance to win a $60 KFC cash voucher as a gift, according to the company.
Ms. Janet Lau, Marketing Director of KFC Hong Kong, said: "We hope to invite Hong Kong people to enter another dimension, temporarily escape from the busy city life, and embrace a creative and interesting world. Everyone should have their own leisure time, through this campaign , we wanted to show that the KFC brand is delivering exactly such moments."
Amy Cheng, creative director at advertising agency Edelman, added: "The design of the game is fun and slightly addictive, very much like KFC's delicious fried chicken. It's great when a brand is actively looking for innovative ideas outside of traditional communications Yes. 'Bucketverse' is a demonstration of this philosophy...Our cooperation with KFC has always been very open to different ideas, and we hope that this new form of delicious food can be enjoyed by more people who like fried chicken."
KFC's "Bucketverse VR" experience is only available for a limited time at Hysan Place in Causeway Bay, Hong Kong, China. To learn more about KFC's past immersive events, visithere.
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