Snapchat’s new AR filters let you try out NYX looks

Snapchat and NYX Professional Makeup have launched an AR filter called "Beauty Bestie" that doubles as a shopping tool. Users can try out makeup looks and purchase matching products on the NYX website. The filter adapts to the user's preferences and recommends a more personalized look over time. New custom looks from NYX makeup artists will also appear daily. Also planned for this winter is a feature that will allow users to scan products with their phone cameras to watch matching tutorial videos.

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