Samsung glasses trademark applied for registration in UK

三星在英国申请了“三星眼镜”的商标。

the trademarkAppears in the Intellectual Property Office section of the official UK Government website. The trademark was submitted by Samsung Electronics on August 21 and was officially approved for registration on November 10.

When applying for a UK trademark, companies must specify the product categories they wish to cover from an approved, pre-written list, and Samsung has chosen the following product categories:

Virtual reality helmet; augmented reality helmet; head display; smartphone; smart glasses.

这涵盖的范围相当广泛，很难确定“三星眼镜”实际可能是什么，但基于三星过去的声明和行业当前状态，最有可能的有两种可能。

An extended reality headset in partnership with Google?

In February this year,Samsung officially announcedAn extended reality headset is being developed, and Google will handle the system software via a new Android variant, with Qualcomm providing the chipset.

In September this year, a South Korean news organization called "Main Economic News"point out, Samsung’s helmet may be priced at about $2,000 and will compete with Apple’sVisionProcompete.

Last month, Qualcomm confirmed plans to launch a mobile phone early next yearQuest The new, more powerful XR chipset in the Snapdragon XR2 Gen 2 is likely to be the chip that will be used in Samsung devices.

However, "Glasses" seems like an odd brand positioning for a product that might look more like a head-mounted display or goggles. So what might "Samsung Glasses" be?

Smart glasses?

In January 2020, Samsung casually showed off a demo of AR glasses at CES without saying whether it was an upcoming product or even acknowledging what was special about such a device.

Samsung may be preparing to commercialize AR glasses as opposed to extended reality headsets.

尽管如此，由于AR眼镜背后的核心技术仍处于萌芽阶段，远未准备好推出吸引人的消费者设备。据报道，苹果和谷歌今年早些时候据说无限期搁置了他们的AR眼镜项目，并且据传Meta计划至少要到2027年才推出消费类产品。

看起来更有可能的是非AR的智能眼镜。Meta最近推出了与Ray Ban合作的新型智能眼镜，可以拍摄照片和视频，直播到Instagram，接听电话，并播放音乐。而多家中国初创公司，如XREAL（前身为Nreal），也推出了带有显示屏的智能媒体眼镜，可以将设备投射到头部前方的虚拟屏幕上。

Samsung may launch its own version of this type of product, possibly integrated with its Galaxy phones and watches. In this case, it seems a bit strange that the trademark is "Samsung Glasses" instead of "Galaxy Glasses", which may indicate a different brand positioning from Samsung's existing consumer products.