Apple Releases Vision Pro Promo Video "Get Ready" in Honor of the First Generation iPhone

(XR Navigation Network January 09, 2024The company, which officially launches its first space computing device on February 2, US local time, has just released a promotional video called "Get Ready" to warm up for the new product. Though it's only 38 seconds long, Apple's homage to the sci-fi classic is reminiscent ofiphoneTrailer at release.

Perhaps for Apple, they wantVisionProThe ability to replicate the iPhone and bring another era of glory to the company.

对于Vision Pro's new promo, and even though it's only 38 seconds long, Apple's homage to the sci-fi classic can't help but be reminiscent of the iPhone launch trailer.

As the video shows, we get to see clips depicting the sci-fi future from Ant-Man, The Great Fox Daddy, Star Wars: A New Hope, Star Trek, Iron Man, and Back to the Future 2. You can see that the main characters in question have been seen wearing face armor or headgear similar to the Vision Pro.

For that matter, Apple may be trying to tell us that the future is here, and that the curtain has opened on the future of spatial computing as envisioned by Cook.

值得一提的是，这个宣传片不禁令人想起初代iPhone的宣传片。在名为“Hello”的视频中，苹果同样采用了一系列的经典电影和电视节目，截取了相关人物接听电话的片段。

There's no doubt that Apple has high hopes for its new space computing device, the Vision Pro. Cook emphasized when he unveiled the device in June 2023 that it would usher in a new era of spatial computing. He commented at the time, "Today marks the beginning of a new era of computing. Just as the Mac brought us into the age of personal computing and the iPhone brought us into the age of mobile computing, the Apple Vision Pro will bring us into the age of spatial computing."