Netflix的联席首席执行官解释了为什么在推出时不支持Apple VisionPro.
Netflix上周向彭博社确认，它没有制作一款visionOS应用程序，其iPad应用程序也不会在visionOS上推出。相反，Netflix建议Vision Pro所有者通过Web浏览器访问它。Apple之前宣布iPad和iphoneApps are available in the visionOS App Store "by default" and developers must intentionally opt out if they do not want their apps to be available.
Netflix does have a VR app!On Meta Quest, has a cozy cabin environment, but the resolution of this app is limited to 480p and hasn't been updated in years. It was developed by John Carmack in 2015 for the Samsung Gear VR partially powered by Oculus technology.
existAn interview with StratecheryIn it, Netflix co-CEO Greg Peters was asked why he declined to support Vision Pro at launch. Here's his answer:
"Not out of reluctance or lack of desire to do so, but even though you notice that we're looking at it from the perspective of the ubiquity of the devices as much as possible, the decision that led to this was that we tried to be very rigorous in terms of the amount of work that would be required to do the integration on any given set of devices as well as the benefits that would be brought to the members that we serve. We have to be careful to make sure that we're not investing in areas that don't really pay off, and I can say that we'll see how Vision Pro develops.
Of course, we've been in discussions with Apple to figure out a solution, but right now, the device is too small to be particularly relevant to most of our members."
Peters' answer seemed sufficient to explain why the company didn't make a visionOS app, but he didn't explain why it specifically chose not to offer an iPad app.
Netflix and YouTube are the only major video streaming platforms that don't support Apple Vision Pro, while competitors such as Disney+, Max (formerly HBO Max), Amazon Prime Video, Discovery+, Paramount+, and Peacock will have apps available at launch! .
Some tech analysts have speculated that the "real" reason may be a reluctance to support Apple after years of heated debate over charging for the iOS and iPadOS platforms. Apple requires subscriptions to pay a commission of 30% in the first year, and 15% thereafter, and Spotify is not supporting Vision Pro, so they're caught up in the same debate.
Viewing traditional media on Vision Pro is Apple's main marketing focus right now. You can choose to watch in a real room (with optional darkening), a completely virtual environment or a mix of both. In addition to a plethora of 2D streaming content, Apple says Vision Pro will have more than 150 3D movies available for viewing at launch.
However, early experience suggests that some Vision Pro purchasers may have a hard time wearing the head-mounted displays for the entire duration of a show or movie because they feel very heavy - at least with the default straps.
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