Apple opens Vision Pro sales team in China for enterprise market

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(XR Navigation Network March 21, 2024)apple今天为国内销售团队发布了一份名为“Briefing Experience Specialist, Apple VisionPro"ofrecruitment notice。这可能意味着苹果开始正式组建Vision Pro的销售团队。

In fact, in addition to China, Apple has also posted job openings in Sydney, Australia and Tokyo, Japan under the same name "Briefing Experience Specialist, Apple Vision Pro".

If any of you follow XR NavigatorJob Talent ColumnYou may have noticed that Apple has begun hiring Vision Pro-related talent in places like Beijing and Shenzhen in China, but they're mainly for technical-oriented positions like hardware systems engineering and product design.

Now, Apple has posted the first Vision Pro job posting in the country explicitly related to the sales team:"Briefing Experience Specialist, Apple Vision Pro".

Apple writes, "The goal of the Briefing Experience Specialist is to illustrate the possibilities of Apple Vision Pro with a focus on enterprise users. You will design and deliver demo experiences that showcase the product's capabilities and its revolutionary new technologies. You will also demonstrate a range of solutions, representative use cases, and transformative user workflows that will inspire customers to invest in the technology, the visionOS platform, and the product itself."

According to the description, the Briefing Experience Specialist will direct and manage Apple Vision Pro product and solution demonstrations for corporate audiences.

Your main tasks include:

• Product feature and solution demos: Demonstrate Apple Vision Pro product features, cross-OS platform capabilities, and ecosystem solutions to customers across multiple industries using language relevant to the most important business outcomes and sales goals.

• Sales Support: Provide content, materials and programs to regional sales and channel reseller teams.

• Executive Briefing for Apple Vision Pro: Manage and conduct executive briefings for prospects and executives, focusing on business-specific outcomes.

• Technical Architecture and Management: Design a unique demo experience based on client objectives and device setup to ensure a successful and seamless demo event

• Listening to customers: improving Vision Pro through direct contact with customers, providing feedback to the Apple product teams that develop the technology

• 与解决方案合作伙伴一同走向market：与解决方案合作伙伴和供应商一起制定联合GTM计划或动议

As you can see, Apple is primarily looking for sales talent for the enterprise market and to convince business users to embrace spatial computing. It's worth noting that Apple initially started recruiting "Briefing Experience Specialist" and "Enterprise Sales Specialist" in the US in October 2023, so this could mean that Vision Pro is coming to countries like China, Japan and Australia. "So this could mean that Vision Pro is coming to countries like China, Japan, and Australia.

Apple officials have said that the Vision Pro will be introduced to other countries and regions later this year, and renowned Apple analyst Ming-Chi Kuo believes that the time will be before the Apple Worldwide Developers Conference in June. However, Apple has started recruiting "Briefing Experience Specialists" in China and other countries.Apple InsiderConsidering that past experience has shown that it takes Apple about a month or so to complete talent acquisition, it is speculated that Apple is planning to launch the Apple Vision Pro in markets outside the U.S. at the end of April or the beginning of May.