Tags:Brands & Advertising

8th Wall Demonstrates Holiday-Themed WebAR Experience and Announces Holiday Developer Challenge

December 7, 2023 – The Eighth Wall, a subsidiary of Niantic and provider of a web-based augmented reality (WebAR) development platform, recently launched a series of unique holiday experiences that are built using 8... .

Spatial announces first game season, multiple games launched

  November 17, 2023 - Spatial is a 3D social platform for building, sharing and playing interactive games across the web, mobile devices and VR platforms. The platform recently launched its first in-house gaming season. This marks...

RPR, Google and Adobe Aero team up for location-based AR experiences

August 20, 2023 - Rock Paper Reality, an augmented reality (AR) and immersive content design agency, announced a partnership with Adobe Aero to develop a new location-based AR...

8th Wall introduces generative AI tools to its WebAR platform

TL;DR: 8th Wall announced a new GenAI module that allows developers to integrate Inworld and OpenAI into their WebAR experiences. The new module simplifies the process of integrating GenAI into WebAR projects, enabling developers...

Niantic brings hand tracking to 8th Wall platform

On June 1, 2023, Niantic, which provides augmented reality (AR) technology and created Pokemon GO, announced that it is bringing hand tracking to its 8th Wall platform, the company's suite of augmented reality (AR) tools for the web.

The Perfect Company Announces Partnership with Dufry to Bring Virtual Makeup Try-ons to Airports

On July 18, 2023, Perfect Corp and Dufry, a global travel retailer, announced a partnership to provide offline and online virtual makeup experience for 15 brands of products.

Spatial computing tech firm Rypplzz launches from stealth

June 28, 2023 - Rypplzz, creator of geolocation platform Interlife, recently announced a $3 million seed round from investors including Deal Box Ventures, Fulcrom Investing and Innovative Ven...  

Asics invests in VR fitness company Valkyrie

June 29, 2023 - Valkyrie Industries, a technology startup delivering virtual reality (VR) fitness experiences through its patented Haptics EMS technology, announced this week that it has secured a significant...